Dead Island Trailer

Keeping in mind that this has no bearing on the actual game, this trailer for Dead Island is probably one of the best video game trailers in recent memory. It is no accident that movies and games are colliding when it comes to marketing.

The problem I have is that I doubt the game can create this type of emotional response. Not that I think the ad is deceiving in any way. I’ve always said the best commercial is one that sells the *idea* of the game rather than the game itself. When you only have 30 seconds to reach an audience, the seed of an idea is much more powerful than any bulletpoint list or gameplay footage. Get a player excited about the concept and the rest will sort itself out if the game is any good at all.

And here’s a bonus for those who want to see a fan remix of the trailer in a mostly chronological sequence.